When people come to your profile, they’ll probably notice your profile picture first. Then your bio and highlights, then if they like what they see, they’ll scroll to your feed.
Do your highlights show your visitors the best of your brand? Highlights are your chance to be super clear about what you offer, in a fun, visual way.
If your highlights are just a mishmash of food & kid pics, you’re missing a big opportunity to serve your audience!
Treat your highlights like pages of a website. Consider having some that cover the basics of your brand, how to use the item you sell, reviews/feedback from customers, and how they can shop with you.
In fact, go ahead and download my IG Highlights Cheat Sheet. It gives you 10 super effective IG Highlight topics to grow your business.