When was the last time you tuned up your Instagram bio?
The bosses in my Instagram coaching group recently gave their bios a makeover and it was pretty eye opening. Most people tend to just make a bullet point list of random facts about themselves.
But actually, your bio is the place to give a potential follower a reason to follow you.
Pose a question and then answer it.
What value are you going to bring them?
The bio should be all about them and how you can help solve their problems.
Here’s an example:
BEFORE: Orange Theory, Topknots and Pattern Mixing. Pairs well with coffee.
AFTER: Want to double your confidence? I can help. From coffee runs to workouts & beyond, let me show you how LuLaRoe can transform the way you feel about yourself. Use code INSTA for free shipping, link below!”
See the difference?
Call to Action
After you state what your service is, give them something to do, a call to action.
Click below for...
Dm me for...
Instagram gives you one precious clickable link to use! Make sure you’re getting the most out of it.
Your link is a great place for a freebie to loop them into your email list or Facebook group. Offer them a good incentive to hang around, whether it’s an exclusive coupon, free download, or other limited time offer. ⠀⠀⠀⠀
Want me to give your a bio makeover? Subscribe to my email list and I’ll give you a free bio makeover worksheet! You’ll be so glad you did.