The 3 Work-Life Balance Hacks That Have Saved My Business

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Work Life Balance! Watch to see how I get it all done every week, and still run a successful social media management business.

Running a business and taking care of kids can be a brain bender! How do you fit it all in and not get super stressed out? I’ve learned a few techniques over the years - here are the top 3 tips that save my business time and time again!

The One Thing All Successful Social Media Managers Do

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The one thing all successful social media managers do

A lot of times when I tell people I’m a social media manager, they get the impression that I just scroll Instagram all day. What do I actually do? Here’s how I describe it to my kids:

⇒ I make friends
⇒ I share the things I love with my friends
⇒ I encourage my friends and root for the projects they are working on
⇒ In essence, I help other people like me make friends through their businesses.

It’s all about relationships!! What do you do and how would you describe it to a 5 year old?? Tell me in the comments!

And if you need help building relationships online? I’d love to help! Check out my services here.

why instagram?

Why Instagram??

A successful business is built from three things: amazing products, outstanding service, and relationship building.

Once you've nailed the first two, Instagram helps you build the relationship. The trust and credibility needed to create an environment of RAVING fans.

It‘s the ultimate way to warm an audience up and build trust to turn a viewer into a customer.

You need to be front of mind. Instagram keeps you there.

Your future and current customers are already on the platform - wouldn’t you rather have them see your content and have them build a relationship with you rather than someone else offering a similar product?

It's easy to get hung up on questioning the financial return from this post or that post.... Focus more on who you can reach and how you can serve them.

Actually, don't even think about the ROI (return on investment)... instead think of COMO.  The Cost of Missing Out!

In the end.. it would be a disservice to not expose your amazing product or service to all those in need of it. The world needs you!

Optimize your Instagram Highlights

When people come to your profile, they’ll probably notice your profile picture first. Then your bio and highlights, then if they like what they see, they’ll scroll to your feed.
Do your highlights show your visitors the best of your brand? Highlights are your chance to be super clear about what you offer, in a fun, visual way.
If your highlights are just a mishmash of food & kid pics, you’re missing a big opportunity to serve your audience!
Treat your highlights like pages of a website. Consider having some that cover the basics of your brand, how to use the item you sell, reviews/feedback from customers, and how they can shop with you.

In fact, go ahead and download my IG Highlights Cheat Sheet. It gives you 10 super effective IG Highlight topics to grow your business.